Stage 1: Newborn & Swaddling

The first step to achieving deeper sleep and a more regular routine is our range of newborn baby & early development swaddling.

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Swaddle Up™ 1.5 TOG Cotton Oatmeal Twigs Swaddle Up™ 1.5 TOG Cotton Oatmeal Twigs
1.5 TOG | 18-22˚C
Swaddle Up™
Oatmeal Twigs Cotton Fleece
$49.95
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Swaddle Up™ 1.0 TOG Cotton Oatmeal Swaddle Up™ 1.0 TOG Cotton Oatmeal
Swaddle Up™ 1.0 TOG Cotton Oatmeal
1.0 TOG | 20-24˚C
Swaddle Up™
Oatmeal Original Cotton
$44.95
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1.0 TOG | 20-24˚C
Swaddle Up™
Oatmeal Original Cotton
$44.95
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Swaddle Up Starter Bundle 2.5 | 3.5 TOG | White Rainbow Dream | Blush Heart | Navy Star Swaddle Up Starter Bundle 2.5 | 3.5 TOG | White Rainbow Dream | Blush Heart | Navy Star
Swaddle Up Starter Bundle 2.5 | 3.5 TOG | White Rainbow Dream | Blush Heart | Navy Star
2.5 TOG | 16-20˚C 3.5 TOG | <16˚C
Swaddle Up Starter Bundle
White, Navy & Blush Quilted Cotton
$189.85
$160.00
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2.5 TOG | 16-20˚C 3.5 TOG | <16˚C
Swaddle Up Starter Bundle
White, Navy & Blush Quilted Cotton
$189.85
$160.00
Save $29.85
Swaddle Up™ 2.5 TOG Cotton Oatmeal Bees Swaddle Up™ 2.5 TOG Cotton Oatmeal Bees
2.5 TOG | 16-20˚C
Swaddle Up™
Oatmeal Bees Quilted Cotton
$54.95
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Swaddle Up™ 2.5 TOG Cotton Olive Bees Swaddle Up™ 2.5 TOG Cotton Olive Bees
Swaddle Up™ 2.5 TOG Cotton Olive Bees
2.5 TOG | 16-20˚C
Swaddle Up™
Olive Bees Quilted Cotton
$54.95
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2.5 TOG | 16-20˚C
Swaddle Up™
Olive Bees Quilted Cotton
$54.95
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Swaddle Up™ 1.0 TOG Cotton White Dreamer Swaddle Up™ 1.0 TOG Cotton White Dreamer
1.0 TOG | 20-24˚C
Swaddle Up™
White Dreamer Original Cotton
$44.95
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Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
Swaddle Up™ 1.0 TOG Cotton Grey Swaddle Up™ 1.0 TOG Cotton Grey
Swaddle Up™ 1.0 TOG Cotton Grey
1.0 TOG | 20-24˚C
Swaddle Up™
Grey Original Cotton
$44.95
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1.0 TOG | 20-24˚C
Swaddle Up™
Grey Original Cotton
$44.95
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Swaddle Up Starter Bundle | 1.0 TOG | White Dreamer | Grey | Dusty Blue Swaddle Up Starter Bundle | 1.0 TOG | White Dreamer | Grey | Dusty Blue
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
White, Grey & Dusty Blue Original Cotton
$134.85
$110.00
Save $24.85

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
New
Swaddle Up™ 2.5 TOG Cotton White Rainbow Dream Swaddle Up™ 2.5 TOG Cotton White Rainbow Dream
2.5 TOG | 16-20˚C
Swaddle Up™
White Rainbow Dream Quilted Cotton
$59.95
New
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Limited Edition
Swaddle Up™ 1.0 TOG Organic Cotton Buff Lunar Swaddle Up™ 1.0 TOG Organic Cotton Buff Lunar
Swaddle Up™ 1.0 TOG Organic Cotton Buff Lunar
1.0 TOG | 20-24˚C
Swaddle Up™
Buff Lunar Organic Cotton
$49.95
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1.0 TOG | 20-24˚C
Swaddle Up™
Buff Lunar Organic Cotton
$49.95
Limited Edition
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Swaddle Up Starter Bundle 1.0 TOG | Dusty Pink | White Dreamer | Oat Swaddle Up Starter Bundle 1.0 TOG | Dusty Pink | White Dreamer | Oat
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Dusty Pink, White & Oat Cotton
$134.85
$110.00
Save $24.85
Swaddle Up™ 1.0 TOG Cotton Tan Houndstooth Swaddle Up™ 1.0 TOG Cotton Tan Houndstooth
1.0 TOG | 20-24˚C
Swaddle Up™
Tan Houndstooth Original Cotton
$44.95
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Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Swaddle Up™ 1.0 TOG Cotton Dusty Blue Swaddle Up™ 1.0 TOG Cotton Dusty Blue
1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Blue Original Cotton
$44.95
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Swaddle Up™ 1.0 TOG Cotton Deep Olive Swaddle Up™ 1.0 TOG Cotton Deep Olive
1.0 TOG | 20-24˚C
Swaddle Up™
Deep Olive Original Cotton
$44.95
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Swaddle Up™ 1.0 TOG Cotton Dusty Pink Swaddle Up™ 1.0 TOG Cotton Dusty Pink
1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Pink Original Cotton
$44.95
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Save $21.85
Swaddle Up Starter Bundle 0.2 | 1.0 TOG | Olive | White Dreamer | Grey Swaddle Up Starter Bundle 0.2 | 1.0 TOG | Olive | White Dreamer | Grey
Swaddle Up Starter Bundle 0.2 | 1.0 TOG | Olive | White Dreamer | Grey
0.2 TOG | 24-27˚C 1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Olive, White & Grey Cotton
$131.85
$110.00
View product details
0.2 TOG | 24-27˚C 1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Olive, White & Grey Cotton
$131.85
$110.00
Save $21.85
Swaddle Up™ 3.5 TOG Cotton Navy Star Quilting Swaddle Up™ 3.5 TOG Cotton Navy Star Quilting
3.5 TOG | <16˚C
Swaddle Up™
Navy Star Quilting Quilted Cotton
$64.95
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Swaddle Up™ 1.0 TOG Cotton Powder Pink Twinkle Swaddle Up™ 1.0 TOG Cotton Powder Pink Twinkle
1.0 TOG | 20-24˚C
Swaddle Up™
Powder Pink Twinkle Original Cotton
$44.95
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Around
every 30 seconds, a new family discovers the magic of Love to Dream™
Around
every 30 seconds, a new family discovers the magic of Love to Dream™
Around
every 30 seconds, a new family discovers the magic of Love to Dream™
Swaddle Up™ 1.5 TOG Cotton Olive Twigs Swaddle Up™ 1.5 TOG Cotton Olive Twigs
Swaddle Up™ 1.5 TOG Cotton Olive Twigs
1.5 TOG | 18-22˚C
Swaddle Up™
Olive Twigs Cotton Fleece
$49.95
View product details
1.5 TOG | 18-22˚C
Swaddle Up™
Olive Twigs Cotton Fleece
$49.95
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Swaddle Up™ 3.5 TOG Cotton Blush Heart Quilting Swaddle Up™ 3.5 TOG Cotton Blush Heart Quilting
3.5 TOG | <16˚C
Swaddle Up™
Blush Heart Quilting Quilted Cotton
$64.95
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Swaddle Up™ 0.2 TOG Cotton Olive Swaddle Up™ 0.2 TOG Cotton Olive
Swaddle Up™ 0.2 TOG Cotton Olive
0.2 TOG | 24-27˚C
Swaddle Up™
Olive Cotton
$41.95
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0.2 TOG | 24-27˚C
Swaddle Up™
Olive Cotton
$41.95
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Swaddle Up™ 1.0 TOG Viscose from Bamboo Mist Blue Boats Swaddle Up™ 1.0 TOG Viscose from Bamboo Mist Blue Boats
1.0 TOG | 20-24˚C
Swaddle Up™
Mist Blue Boats Viscose from Bamboo
$49.95
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Swaddle Up™ 1.0 TOG Organic Cotton Cream Swaddle Up™ 1.0 TOG Organic Cotton Cream
Swaddle Up™ 1.0 TOG Organic Cotton Cream
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Organic Cotton
$49.95
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1.0 TOG | 20-24˚C
Swaddle Up™
Cream Organic Cotton
$49.95
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Swaddle Up™ 2.5 TOG Cotton White Dreamer Swaddle Up™ 2.5 TOG Cotton White Dreamer
2.5 TOG | 16-20˚C
Swaddle Up™
White Dreamer Quilted Cotton
$54.95
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Swaddle Up™ 1.0 TOG Cotton White Rainbow Dream Swaddle Up™ 1.0 TOG Cotton White Rainbow Dream
1.0 TOG | 20-24˚C
Swaddle Up™
White Rainbow Dream Original Cotton
$59.95
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Swaddle Up™ Hip Harness 2.5 TOG Cotton White Happy Hats Swaddle Up™ Hip Harness 2.5 TOG Cotton White Happy Hats
2.5 TOG | 16-20˚C
Swaddle Up™ Hip Harness
White Happy Hats Quilted Cotton
$54.95
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Swaddle Up™ Hip Harness 1.0 TOG Cotton White Dreamer Swaddle Up™ Hip Harness 1.0 TOG Cotton White Dreamer
1.0 TOG | 20-24˚C
Swaddle Up™ Hip Harness
White Dreamer Original Cotton
$44.95
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Clearance
Swaddle Up™ 0.2 TOG Cotton Light Blue Swaddle Up™ 0.2 TOG Cotton Light Blue
Swaddle Up™ 0.2 TOG Cotton Light Blue
0.2 TOG | 24-27˚C
Swaddle Up™
Light Blue Cotton
$41.95
$35.00
View product details
0.2 TOG | 24-27˚C
Swaddle Up™
Light Blue Cotton
$41.95
$35.00
Clearance
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Clearance
Swaddle Up™ 0.2 TOG Cotton Rose Swaddle Up™ 0.2 TOG Cotton Rose
Swaddle Up™ 0.2 TOG Cotton Rose
0.2 TOG | 24-27˚C
Swaddle Up™
Rose Cotton
$41.95
$35.00
View product details
0.2 TOG | 24-27˚C
Swaddle Up™
Rose Cotton
$41.95
$35.00
Clearance
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Showing 1 - 29 of 29 results

Stage 1 - Newborn & Swaddling FAQs

Why Swaddle Up™?
Swaddle Up™ is specifically designed to let your baby sleep in a natural Arms Up position. This allowsWhy Swaddle Up™? them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
What is self-soothing?
A natural way babies settle themselves to sleep is by sucking on their hands or gently rubbing their cheeks. This is called self-soothing. This hand sucking can also help develop mouth muscles which aid in feeding, speech development & their natural rooting reflex. Swaddle Up™ has been designed to allow babies to safely suck on their hands for self-soothing. SELF-SOOTHING = MORE SLEEP.
Why Arms Up?
Swaddle Up™ is specifically designed to let your baby sleep in a natural Arms Up position. This allows them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
What is a TOG?
A TOG Rating is a number which tells you how warm a garment will keep your baby. The higher the number, the warmer your little one will be when wearing the garment. This means higher TOG ratings keep your baby warm during colder winter months, while lower TOG ratings keep your baby cool in the hotter summer season. For more on TOGs and which is the right TOG for your baby, click here to read our blog post on TOG.
What size Swaddle Up™ should I buy?
For best fit result please select your Swaddle Up™ sizing according to your child's weight not their age. The Swaddle Up™ range is available in four sizes: Newborn (Suitable for 2.2-3.8kg), Small (Suitable for 3.5-6kg), Medium (Suitable for 6-8.5kg) & Large (Suitable for 8.5-11kg).
How many Swaddle Up™ swaddles do I need?
We recommend that you purchase at least two Swaddle Up™ swaddles in the appropriate size. If you own two, then one can be in the wash while your baby is wearing the other one. It might even be helpful to consider having a third on hand to use in case of emergencies.
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Stage 1: Newborn & Swaddling

Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP™ position & allows them to place their hands to the mouth for true SELF-SOOTHING. Made from soft, cosy cotton, our baby swaddle is available in different temperature ratings that ensure comfort for your baby all year round. Stage 1 is recommended for ages 0-3 months, however age is only a guidance. Product suitability will depend on a baby's physiology and development. The care-giver must determine what is suitable.

Why Choose Our Newborn Swaddle

Swaddling is a gentle, proven way to help your baby feel safe, settled, and ready for sleep. By mimicking the familiar feeling of the womb, a newborn swaddle offers soothing comfort that can promote deeper, more restful sleep from day one.

Our signature arms up swaddle design allows your baby to sleep in a natural position with their arms by their face so they can self-soothe while still feeling secure. Eliminating the need for extra layers or long fabric wraps, our Swaddle Up™ offers an easy-to-use solution that is ideal for following Safe Sleep Guidelines. Made from premium breathable fabrics that can help regulate your baby's temperature, our swaddles for newborns are also gentle on delicate skin making them the perfect sleep solution all year round.

Comfort, Safety & Ease – All in One Baby Swaddle

Our baby swaddles are designed to do more than just wrap - they support your baby’s natural sleep rhythms and developmental needs. The unique arms up design allows for natural movement while helping reduce (not eliminate) the startle reflex, so your baby stays calm and settled for longer stretches, safely.

Each infant swaddle is made from breathable fabrics that help regulate temperature, with a range of TOG options for every season. From lightweight summer layers to snug winter warmth, you can swaddle with confidence all year round.

Features like a two-way zipper make nighttime changes a breeze, while the hip-healthy shape supports safe development from day one. Best of all, swaddling becomes a consistent part of your baby’s sleep routine, helping build strong sleep cues that support long-term sleep habits.

Whether you're preparing for your first night home or trying to establish a calming bedtime ritual, our swaddles for newborns are here to make every moment easier.

Shop the Right Swaddle for Your Newborn

When dressing your baby for sleep, always follow a tog and layering guide that is suitable for your sleep environment. For less confusion and more cozy cuddles, our winter newborn swaddles are a warm, soft and snug solution for a perfect nap or nighttime sleep. Or if you’re in a warmer climate and wondering how to dress your baby in the heat – our summer swaddles are lightweight and breathable, ideal for taking the stress out of sleep time.

If your baby is starting to show signs of rolling, fear not! Your routine doesn't need to be affected and choosing a transitional swaddle that allows your baby to gently and gradually move from arms-up to arms-out sleep, whilst still feeling that snug secure swaddle feeling, is the ticket to bedtime bliss.